English Chef Jamie Oliver has shows on Food Network and has written many cookbooks. He demonstrates hundreds of ways to serve lamb and is in no way vegan. However, it seems he wants to show the cruelty in slaughterhouses and factory farms. To do this he goes as far as suffocating chickens and slaughtering a lamb on his TV show in front of a live audience.
If this is all done in the name of activism I don’t see the value, other than that of shock.